MEETCUTCMU
multimedia storytelling campaign exploring carnegie mellon's campus culture through events, interviews, photography, and short-form video
role
producer, editor
for carnegie mellon's 5th year scholarship program
timeline august 2025 – now
impact 500k+ views on Instagram
for carnegie mellon's 5th year scholarship program
timeline august 2025 – now
impact 500k+ views on Instagram
CONTEXT
at Carnegie Mellon — and increasingly across modern youth culture — social life is contextualized by the following phenomenon: everyone wants to be a participant, but no one wants to be perceived. in the era of social media, interactions and community often exists as a public performance of the self.
a pun on meet-cute, meetcut's origin stems from the cut––a grassy patch of grass in the center of carnegie mellon's campus. like a spontaneous romantic encounter, meetcut reimagines social interaction as a shared public experience rather than a private or algorithmically mediated interaction.
a pun on meet-cute, meetcut's origin stems from the cut––a grassy patch of grass in the center of carnegie mellon's campus. like a spontaneous romantic encounter, meetcut reimagines social interaction as a shared public experience rather than a private or algorithmically mediated interaction.
EVENTS
all graphics designed in photoshop, videos edited in premiere pro.feel free to drag around all elements!!
speed dating
poster
100+ sign-ups!!
40K impressions
post
reel
performative male competition
post
poster
60+ people
15K impressions
reel
creative jam
poster
40 participants!!
valentine's matchmaking
poster
350 participants
150 people matched!
40K impressions
form
INTERVIEWS
230K+ views
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